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THE CURAOSITY COLLECTIVE

Who we are

About The Curaosity Collective

Founded by Amy Yackowski, The Curaosity Collective is a portfolio of creative concepts organized around a single, persistent belief — that human beings are capable of more than the world has designed for them.

Where this came from

Built from the gap

Twenty years inside organizational change work taught me the same lesson over and over: the gap between a strategy and what actually sticks is almost never a talent problem. It is a design problem.

We announce transformations in town halls, hand them to middle management, and wonder why nothing changes six months later. I built a practice around that gap — part strategist, part facilitator, part technologist — designing the operating rhythms, narratives, and recognition systems that make a shift stick after the consultants leave.

The Curaosity Collective is what happened when I stopped treating the side projects as distractions and started naming them as the work itself. They are all connected by the same question: What if we designed for what humans are actually capable of?

The name

Why 'Curaosity'?

Because it is not a generic noun. It is a proper name — a signal that this is a different kind of curiosity. One with intention, design, a little bit of irreverence and the right amount of challenge baked in.

The misspelling is on purpose. The 'a' is the 'and' of curiosity + chaos: you cannot have one without the other. Most of the best things here are.

Our ethos

The Curaosity Connection, annotated

These six lines are the connective tissue of the Collective. Each one shows up in the work through a different concept.

  1. Every person has more capacity & brilliance than the world has bothered to see.

    Drives The 4th Path and Painted Porch Strategies — seeing capacity that resumes and org charts miss.

  2. Every organization has the potential to author & lead epic shift.

    Drives Painted Porch Strategies — organizations as authors of their own epic shift.

  3. Every milestone deserves confetti — not just the ones on the standard list.

    Drives Ridiculous Reveals and I'm Too Much Club — the right to celebrate every version of a life.

  4. Every story is worth telling.

    Drives StoryCraft Sessions, The Moira-tizer, and Storied Sip — story as infrastructure.

  5. Every idea & question is worth exploring.

    Drives The Idea Prospector and Will This Kill Me? — every question deserves a well-built answer.

  6. Curiosity is the currency of courageous ideas and extraordinary experiences.

    Drives all of it: the curiosity that turns ordinary into extraordinary.

If that's you, then you're in the right place.

How we work

Four practice principles

Design before execution

We do the upstream work first — the narrative, the system, the human case — so the build has a backbone.

Whole humans, not roles

We start with the person: their gifts, their values, their context. The rest is scaffolding.

Celebrate the overlooked

Milestones that don't make the standard list often matter most. We build rituals for those.

Play as a serious method

Mischief, joy, and absurdity are not distractions. They are entry points for attention and change.

Boundaries

What we say no to

  • Change theater — performative launches without follow-through.
  • Ideas without a pathway — concepts that never become reachable.
  • Milestones that only count if they're on the standard list.
  • Polish that hides a missing thesis — looking finished before the thinking is real.

The structure

How our collective operates

Some concepts are wholly owned and operated by Amy Yackowski. Others are built in partnership with co-founders who bring complementary expertise, values, virtues, and passion.

Ownership structure for each concept in The Curaosity Collective
ConceptStructure
Painted Porch StrategiesWholly owned — Amy Yackowski
I'm Too Much ClubWholly owned — Amy Yackowski
Ridiculous RevealsWholly owned — Amy Yackowski
Will This Kill Me?Wholly owned — Amy Yackowski
The Moira-tizerWholly owned — Amy Yackowski
The 4th PathPartnership — Amy Yackowski, Dianne Rosenberg, Marissa Campbell
Storied SipWholly owned — Amy Yackowski
SoonThe Idea ProspectorWholly owned — Amy Yackowski
SoonStoryCraft SessionsPartnership — Amy Yackowski, Rob Hunter (Frequency Media), Melissa Erickson (The Funding Studio)

The bar

How a concept enters the collective

A new idea has to pass this test before it earns a place in the portfolio.

  • A real WHAT IF — a question that won't let go.
  • A human it serves — not a market, a person.
  • A medium suited to it — the right form for the idea.
  • A named owner — someone who will carry it forward.

Questions we get

What is The Curaosity Collective?
A portfolio of creative concepts built around one question: what if humans are capable of more than the world has designed for them? Founded by Amy Yackowski, it holds design, story, celebration, and discovery ventures under one shared ethos.
Who is Amy Yackowski?
Amy Yackowski is the founder of The Curaosity Collective, an organizational change strategist, speaker, and creative entrepreneur with two decades of experience helping teams author and design epic shift. She is the architect and creative director behind every concept in the portfolio.
What concepts are part of The Curaosity Collective?
The portfolio includes Painted Porch Strategies, The 4th Path, StoryCraft Sessions, Ridiculous Reveals, I'm Too Much Club, Will This Kill Me?, The Moira-tizer, Storied Sip, and The Idea Prospector. Each one explores a different medium for the same set of human-centered questions.
How are the concepts connected?
They are organized around four capacity levers: design, story, celebration, and discovery. They all ask 'what IF' — and each answers the question in a different form, from strategy and events to books, tools, and communities.
How do I work with or partner with The Curaosity Collective?
Each concept has its own partnership and contact pathway. The best way to start is to visit the concept you're most interested in, or use our contact form to tell us what you have in mind.
Is Amy Yackowski available for speaking engagements?
Yes. Amy speaks on organizational change, curiosity as a leadership skill, building a portfolio of creative concepts, and designing human-centered transformation. You can view her speaking topics and submit an inquiry on the Amy page.
Are you taking on new ideas or ventures?
Yes, through The Idea Prospector. If you have a concept you want designed, or if you are an entrepreneur looking for a fully built strategic plan to execute, that is the right door.
How do I get in touch?
The fastest way is through our contact form. We respond to every inquiry within 24–48 business hours. For speaking, the Amy page has its own dedicated inquiry flow.

Want to go deeper?

Whether you are curious about a concept, a partnership, or the Collective itself, the fastest way in is a simple note.

Get in touch